Social media is greatly influencing the US SMB’s purchase decision making process. According to a survey conducted by the AMI, about 30% of the US Small and Medium businesses state that social media has a high influence in increasing awareness of the businesses, brands, products and services. And 19% of the SMBs reported social media is also highly influential on final selections.
Social media is found to be cost reducing marketing strategy, but gives high revenues. The revenue generated by the social media may be in the form of direct sales and or leads or qualified opportunities which then go through the sales cycle and eventually become a sale, which constitutes for true ROI.