As the owner of a website, your ultimate goal is to promote your site, drive traffic and get paid for the ads. In order to promote your site, instead of going for an ad network company you can promote your site yourself if you are able to follow a few steps regularly. Some of these steps are listed here.
1. Make your site visible to search engines
At first you must increase your visibility on different search engines. This can be done through keywords. Place keywords in the meta-tags so that it will be listed in organic search results. This is how your website will be visible for search engines such as Google, Bing, Yahoo!, etc.
2. Specify your website’s URL
Use the URL of your website everywhere – from letterheads, business cards to email signature so that people will come to know about your site.
3. Join social media networking communities
Join various social networking communities. This is the way by which, you can drive more traffic to your site. It should be regularly updated with your site’s information.
4. Submit your site to directories
Prefer submitting your site in directories, yellow pages, etc. Here, you need to register at first. These will help your business listings.
5. Provide excellent customer service
Provide good customer service so that people will remember your site and will keep visiting your site regularly. Good customer service is important for any kind of business.
6. Building business partnerships
In order to promote the site, you must also maintain some contacts with similar business people and if possible have partnerships with them.
7. Managing blogs
Maintaining a blog is another major helping factor in promoting your website. Blogs comprise a collection of articles, essays, etc., written by individuals, or a group of individuals. It is sensible to let viewers know about your site by writing some articles yourself. Blogs encourage readers to comment.
8. Link exchange with other sites
Last but not the least exchange links of your website with other sites so that you can also drive traffic from other websites and both of you can benefit. Link with only authoritative sites. Avoid purchasing links.
To get natural links from authoritative sites, make sure to post original and unique content. This is likely to help you attract traffic to your site. In addition, writing for other websites in your niche/industry. At the end of the write-up that you send as guest blog, paste your website URL. This will make visitors come to your site, and read the article.
These steps will help your website get promoted at no cost and you need not take the help of an ad network company.