Small and Medium Businesses Now

Information, Trends, News and Events on SMBs

The Key Components of Your Marketing Plan

Drawing a marketing plan is important for attracting target audience and to retain them. The marketing plan should be detailed, well researched and well written. It should identify, who your target customers are, how you will reach them, and how you will retain your prospective customers so that they repeatedly buy from you. Here are […]

How to Make a Social Media Plan for Your Small Business?

Most small business owners have taken the social media marketing as part of their marketing activities because of its multiple benefits. However, some of them are not getting results. Therefore, it is important find where you went wrong. May be you missed out in defining the marketing objectives. In this article, we will discuss how […]

What is PPC? How it Helps Small Businesses?

Pay-per-click (PPC) is an Internet advertising model that helps businesses to attract traffic to their website. Unlike organic search engine optimization (SEO), PPC is a paid method. The advertiser has to pay either to the publisher (website owner) or to the search engines, based on the type of advertising model, only when the ad is […]