Gift cards are liked by most of them especially in holiday seasons but due to the global recession, consumer is not going for any gift cards. After they have became popular, gift cards sales were never dropped but this year it has decreased to 6 % from 9%.
The consumers wanted to trim their holiday spending by avoiding the gift cards. National Retail Federal said that this year there can be increase in usage these cards and holiday shoppers are expected to spend almost $25 billion but this remained as perception of retailers.
Though they are extremely convenient but there is some risk involved for the shoppers. These are not same as credit or debit card as they lose value overnight if retailer goes out of the business. According to a survey, more than $100 million dollars were lost by the gift card holder this year because some big stores went bankrupt.