An organization’s main aim is to create interest in the customers mind to purchase products or services. The appearance of an office has a strong bearing on the saleability of the product, as it influences the customer’s purchasing decision. Well designed organization creates interest in customer’s mind. It has potential to attract new customers and also to retain the existing customers.
Effective utilization of space is a part of office renovation. Space in an organization can be added value by installing appropriate furniture, antics, decorative pieces, etc. A feel good look can create a positive impression in the minds of the customer.
Apart from space utilization, lighting is another aspect of office renovation. Proper and good lighting helps the products to be highlighted. Apart from that lighting can create a unique feel to the office which might differentiate an office from other offices. Effective lighting combined with good paints on walls, actually attracts customers more. Good furnishings which are stylish and customized furniture, can create a high impression on the mind of customer which makes him feel happy to be in the office, thus provoking him to repeatedly visit the office.
Good looking office has positive impact on customer, so it will built the confidence on the product and brand image. Having a good brand image will help a product to sell itself. Office renovation attracts new customers and retain existing customers.