When it comes to advertising, video ads and banner ads are both dominating the digital landscape. Both ad types have advantages that make them potentially lucrative to use together.
Here is a chance for the publishers to decide which ad type they can opt for in terms of engaging the customers on a deep and substantial level.
The power of video ads
Whether we talk about B2B, B2C, enterprise, or SMB, video ads can work for any company. These ads increase a publisher’s pool of advertising inventory. Video advertising trends with higher engagement rates, making it the most preferred ad format for advertisers. With higher engagement comes higher revenue.
Whether you open up your laptop, unlock your phone, or fire up your smart TV, video content is all over. Organizations are realizing that reconditioning consumers to embrace and expect videos at every turn can have several benefits. Visually educating the audiences to curate the buying journey is an effective advertising strategy and establishing a relationship.
Visuals, movements, and sounds appeal to visitors, and this allows for a deeper connection when compared to other forms of ads like display or banner ads. The more unique and relevant a video ad is, the more likely it will snag your visitor’s attention. However, advertisers have to carefully format and place the videos, depending on the platform they use. These include desktop, mobile, iPad, mobile apps, and OTT.
All about in-stream videos
In-stream videos are characterized based on their placement in the videos. They are categorized into linear video ads and non-linear video ads. In the case of linear video ads, advertisers can choose when they want their advertisements to appear. These videos are displayed within the video content. On the contrary, non-linear ads allow a visitor to watch both the video and the ad as these video ads run simultaneously with video content. The non-linear ad does not interfere with the video the user is viewing.
Micro-video ads
Companies are employing short micro-videos to spur visitor engagement. These less than 10 seconds videos should be interesting enough to get the lead viewers to delve more deeply into your ecosystem through your digital marketing techniques. Micro-videos are especially proven useful in engaging millennials, whose attention span is shaped by the internet world.
The power of banner or display ads
Display advertising or display marketing is visual ads displayed over the internet. These adverts take the form of images, GIFs, and videos. Display ads can appear on the entire Google Display Network where target audiences are already browsing the internet. Display ads can be created through other advertising platforms like Facebook Ads manager or YouTube.
The eye-catching visual format of display ads has the potential to significantly improve brand awareness, strengthen brand consistency and visibility, nurture leads, and track performance. This allows businesses to reach a much larger audience than any other form of online advertising.
Types of display or banner ads
There are several display advertising strategies and formats. These formats complement each other and work together to achieve your marketing goals. The three most significant display advertising strategies are-
Site placement advertising
You can choose sites, pages, and apps to display ads, where your target audiences reside.
Contextual advertising
This type of display advertising ensures that your brand’s display ads are placed on relevant websites.
Remarketing
This display ad will appear only to users who have already interacted with your brand.
Google display ads
Two primary Google display ads include-
Responsive display ads
Advertisers upload a selection of images or allow Google to scrap your website for suitable images and write catchy headlines and descriptions of ads. Google then uses these to create responsive ads.
Uploaded image ads
Advertisers have creative control over the look and feel of their display ads. Using standard image ads, they can create ads in a design tool of their choice and then upload them to the Google Ads interface using one of the support image file formats like JPG, PNG, or GIF.
Video ads vs. display ads
You can employ an optimized combination of both types of ads to earn more revenue. Although video ads are effective they require tons of resources, whereas, display ads are affordable, easier to create, and time-efficient.